(a)  Temporary Price Reductions.  The Commission will, from time to time, reduce the retail prices of selected liquor products to reflect manufacturer or importer offers of special price reductions.

(b)  Selection of Items.  Individual liquor products will be selected for retail price reductions based on the following criteria:

(1)           Amount of reduction offered by industry member;

(2)           Profitability of product;

(3)           Sales history of product;

(4)           Quantity of product available; and

(5)           Marketing support offered by industry member.

(c)  Offers of Reductions.  In order for a product to be considered, an industry member shall file, within the time set by the Commission, special purchase allowances offered for its products.

(d)  Time Periods.  If approved by the Commission, the reduction of the retail price of a liquor product will be in effect for a period of 30 days.  The Commission will notify industry members and local boards at least 30 days in advance of the effective date of a reduced price for each approved price reduction.

(e)  Supplemental Price Lists.  The Commission will publish additional price lists indicating price reductions to supplement the quarterly price lists published in February, May, August and November of each year.  Supplemental price lists shall be made available by each local board in each of its ABC stores, and all reduced prices shall be posted by either affixing the price of the product to the shelf or affixing a price sticker on the container.  Additional signs may be utilized by an ABC store to notify customers of the price reductions.

(f)  Reduced Prices Effective Statewide.  A local board that sells a product selected for a temporary price reduction shall sell that product at the reduced price for the entire period the lower price is in effect.


History Note:        Authority G.S. 18B‑203(a)(3); 18B‑207; 18B‑702(e); 18B‑804; 18B‑807;

Eff. July 1, 1992;

Transferred and Recodified from 04 NCAC 02R .1503 Eff. August 1, 2015;

Pursuant to G.S. 150B-21.3A, rule is necessary without substantive public interest Eff. August 22, 2015.