SUBCHAPTER 16P ‑ ADVERTISEMENT OF DENTAL SERVICES

21 NCAC 16P .0101          COMMUNICATIONS CONCERNING DENTAL SERVICES

A dentist shall not make a false or misleading communication about the dentist or the dentist's services. A communication is false or misleading if it:

(1)           Contains a material misrepresentation of fact;

(2)           Is likely to mislead or deceive because it makes only a partial disclosure of relevant facts;

(3)           Is intended or is likely to create false or unjustified expectations of favorable results;

(4)           Contains express or implied claims of superiority which cannot reasonably be substantiated by the advertising practitioner; or

(5)           Contains other representations or implications which are intended or likely to cause an ordinary, prudent person to misunderstand or be deceived.

History Note:        Authority G.S. 90‑41(a)(16),(17),(18); 90‑48;

Eff. March 1, 1985;

Amended Eff. May 1, 1989; October 1, 1986;

Pursuant to G.S. 150B-21.3A, rule is necessary without substantive public interest Eff. January 9, 2018.